René Furterer’s story takes root in Provence, France. Influenced by his grandmother, he became fascinated with botany at a very young age. Aware of the richness of flora and its fragrances, this visionary young hairdresser observed nature and a deep-seated belief was born in him: the beauty of hair, is inspired by that of plants. He understood that a head of hair flourishes from a scalp that is cared for, just as plants grow best in fertile, managed soil. He thus developed a method of scalp treatments and massages that would revolutionize hair care.